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Welcome to the April 2012 edition of ClearNation, ClearVision’s monthly newsletter designed to deliver relevant, thought-provoking news and information to enhance your business.

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Cole Haan eyewear collection >

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Marc Ecko on Virtual Try On Technology >

Marc Ecko on Vision Expo TV >

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BRAND News
The Latest Buzz from

   

Cole Haan recently launched its Spring marketing campaign based on the city they call home: New York. Revolving around a series of “Subway Stories,” the campaign celebrates the rich complexity—and momentum—of life in the city.



Tapping into the spirit of the New York City subway system, ‘CQLE HAAN’ uses the letters of the various subway lines (including the “Q” line to replace the “O” in its name) to categorize different items in the new collection. Various channels, from social media to traditional and mobile advertising, are being implemented to support the campaign.

The Cole Haan Facebook page invites fans to read and submit “Subway Stories,” allowing interaction and comments from consumers who have seen the campaign or bought the collection. Cole Haan is also advertising in subway waiting stations and inside cars.

Coming soon: our Cole Haan optical advertising, counter cards and banners will reflect this new creative! Stay tuned to learn how to get these items for your dispensary!


Cole Haan Optical Counter Cards

Tools You Can Use

Marc Ecko Cut & Sew Promotional Video

A new video promoting the Marc Ecko Cut & Sew consumer web site is now available on our YouTube channel, http://www.youtube.com/clearvisionoptical.

The video highlights the site’s Virtual Try On for Marc Ecko Cut & Sew eyeglasses and sunglasses, as well as its Style Tips section and Where to Buy store locator.

Promote the Marc Ecko Cut & Sew brand to your customers! To order the video for your dispensary, email us at marketing@cvoptical.com.

 

BCBGMAXAZRIA

We hope you’ve seen the BCBGMAXAZRIA eyewear consumer website, bcbgmaxazriaeyewear.com. We’re getting great feedback from consumers who love the latest styles in the collection! Coming Soon: a QR code linking to the BCBGMAXAZRIA eyewear consumer website will soon be available – a great way for BCBGMAXAZRIA customers to promote their presence on the site’s Store Locator!  Look for more information later this Spring.

 


Modern attitude, crisp and clean.

Cole Haan expands its men’s collection with four new styles releasing in May! The collection’s clean, modern lines, fresh materials, and minimal décor appeal to today’s modern professionals and “geek chic” college students alike!  


Pictured from left to right: CH 225, CH 224, CH 222, and CH 223

  • Sharp and serious, CH 225 is an updated classic men’s frame boasting a modernized rectangle eye shape.  The solid acetate front shows off its clean, sleek lines, while matching multicolor horn temples add a touch of urban contemporary. With signature temple tips and spring hinges, CH 225 is available in Black and Brown.

  • The youthful CH 224 is a retro-inspired acetate frame with a classic P3 eye shape. A keyhole bridge and wider temples give a “geek chic” vibe, while custom triple laminates add a playful pop of color on the thinnest middle layer. The perfect Work to Play look for the young at heart, CH 224 features signature temple tips and spring hinges. It is available in Navy Laminate and Olive Laminate.

  • Offering professional sleek with a twist of urban, CH 222 is a metal combo frame featuring modern architectural style elements.  Its flat metal brow is offset by a wire rim, complementing its rectangle eye shape. With multicolored acetate temples and signature temple tips, CH 222 features the “C needle H” logo on the end piece.  It is available in Black and Brown, as well as in XLFIT, one of ClearVision’s Specialty Fit collections that features wider bridges, larger eye sizes and longer temple lengths.

  • Minimalist at its best: CH 223 is a semi-rimless, stainless steel frame featuring a rectangle eye shape. Its sleek, etched temples add a contemporary flavor to this lightweight, youthful frame.  A perfect look for budding professionals, CH 223 is available in colorful Olive and Ink. It features signature temple tips and a subtle, tooled “C needle H” logo.

Ask your sales consultant for more information about the expanded Cole Haan men’s collection, and all of our amazing May releases!

To see our entire Cole Haan collection, click here: http://www.cvoptical.com/OurBrands/ColeHaan_h.html

 

SPECIAL Marc Ecko Cut & Sew offers: APRIL ONLY!

Receive a Marc Ecko Cut & Sew personal sunglass FREE with your next 6-piece Marc Ecko Cut & Sew order! Place your order now, or contact your sales consultant to schedule an appointment!

Don’t have Marc Ecko Cut & Sew? Ask your sales consultant how to bring the collection to your dispensary and receive 2011 introductory specials, including an additional 15% discount, optional dating, and a choice of 3 merchandising/POP items! Plus, if you purchase through our Virtual Try On website, you’ll also receive a free limited edition sunglass, free t-shirt and free shipping! 

Hurry! Both of these offers are only available through APRIL 30!


Springtime in the City: A Vision Expo East Recap


Our booth’s “Time Square” cityscape featured our amazing brands!

Thanks to everyone who joined us at last month’s Vision Expo East! We heard that this year’s show drew a record crowd of well over 16,000 eye care professionals! We were happy to welcome so many of you to our booth and couldn’t have been happier to hear such great feedback on...everything!


Guests begin to line up for our Marc Ecko celebrity appearance!

For those of you who got some shopping done on the show floor...did you take advantage of our designer show specials??! Tell us your favorite!


So much to see! What did you like best?

We hope you were able to attend our Marc Ecko celebrity appearance! Despite our unexpected event change, Marc was able to meet and greet everyone who attended the event, signing copies of his 20/20 article and posing for photos!


Dr. William J. Ference of Pompton Plains Eyecare, NJ with Marc Ecko and our own Lee Sestrich!


Marc Ecko and ClearVision EVP, Peter Friedfeld

Here’s a short video of Marc’s interview by Vision Expo TV. Let us know what you think! Visit our Facebook page, or tweet us to your comments!



Videos to help you grow your business

Visit our YouTube channel and see a great selection of videos that will help you connect with us! Use these engaging videos in your own practice to build visual awareness of ClearVision’s products, expertise, and philanthropy. Ask us how you can link to our YouTube Channel or embed the videos into your own web pages. Trending now:


 
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